The Institute of Chartered Accountants in England and Wales [ICAEW] is a world-leading professional membership organisation that promotes, develops and supports over 181,500 chartered accountants and students worldwide. They also provide qualifications and professional development, and share their knowledge, insight and technical expertise, ICAEW protects the quality and integrity of the accountancy and finance profession.
It was important to ICAEW that their professional voice and standing was captured in their identity including their marketing communications. ICAEW had a clear and targeted market audience and needed to make sure that was presented in their communication.
Key Objectives:
- Develop communication tools and graphics
- Design and manage their advertising
- Create digital material for social platforms
- Support events with identity collateral
Deliverables
Brand:
- Internal comms literature brochure
- Internal comms infographics
- Digital lift poster graphics
- Advertising posters for print
- Advertising banner for social media
- Event footprint deliverables
Implementation:
- Mailouts
- Training Days
- Events
- Presentations
