Derwent | Brand

Breaking The Mould

Derwent is a global brand with a British heritage that’s history goes back to the 1900s. It is a manufacturer as well as a brand offering a range of art products sold across 92 countries.

Derwent had completed a complete design refresh and wanted help to rebrand all their existing and new products that were coming to market. There was also a key focus on the customer experience instore and the development of brand assets for retail design and trade shows.

Derwent Precision advert
Derwent Procolour advert
Derwent Graphic Line Painters advert
Derwent packaging design
Derwent Precision advert
Derwent Procolour advert
Derwent Graphik Line Painters advert
Derwent packaging design
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Key objectives:

 

  • Rebrand existing assets of product packaging
  • Create trade show graphics
  • Develop retail literature for in-store promotions and point of purchase units
  • Create brand assets including leaflets
Deliverables:

Packaging:

  • Product packaging design refresh across multiple ranges

Brand:

  • Trade show graphics
  • Instore retail design literature
  • Merchandising graphics
  • Posters
  • Website graphics

Implementation:

  • Packaging
  • Retail
  • Presentation templates
  • Graphics
  • Signage for Tradeshow